Spot spraying

How does a global farming company become free from synthetic pesticide use? For us, who’s embarked on a journey to rid ourselves of artificial pesticides by 2030, the answer is manifold.

We continue to focus on soil’s health with our regenerative farming practices because we believe that improving soil health will improve the plant’s resilience to pests and diseases. We use beneficial insects and natural substances to control insects and diseases. We measure pesticide use by the level of active ingredient per hectare, consistently year after year.
And we test new technologies.

One example of the last point is spot spraying. Spot spraying is a camera system technology that enables the sprayer to spray the specific weed solely. We have tested the system in Latvia, among other countries, and believe it can help us reduce our herbicide use by between 70-90% in the coming years.

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In 2019, we set the goal of becoming synthetic pesticide-free by 2030. Since then, we have reduced use on our crops by 23% against our benchmark.  
Beneficial insects
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It is a promising story of how we married high yield agriculture with a deep concern for the environment